APPLE HIRES YSL CEO PAUL DENEVE

The head of Yves Saint Laurent has been recruited by technology's MVP Apple to join them on 'special projects' Bloomberg Busniessweek reports. It comes after confirmation on Tuesday that Deneve will work on the seemingly secretive projects for the brands Chief Executive Tom Cook. Google has already come out with the Google Glass, wearable tech glasses. And other competitors are going down the wearable technology route as well so it wont be surprising to see Apple do the same. However, Deneve is not working in the retail operations department.


image credit: Telegraph


Carol Matlack pointed out in the Businessweek article that this was a move that was 'bound to happen' because of the pressure technology companies like Apple are under to provide perfectly designed products in addition to giving the consumer a sense of belonging to a club. This is something that is very evidently felt in today's society, especially in London, England. It is sometimes felt, in young urban communities, that you have to the BlackBerry, the iPhone and the car to feel like you belong to society and it cannot be just any old product it has to be THE product. The days of the Nokia 3410 are clearly over but when they were in full force they were in full force. It clearly doesn't match up to what we have now but it was the IT phone for many. Over the years the functions of the phone needn't matter it was the design that caught our eyes. We call The BlackBerry to the stands! I can clearly remember people telling me how 'business like' and 'grown up' the phone looked. People actually thought they were wealthy because of this phone and again the functions of the phone or rather 'BBM' also came in handy. But nowadays it does seem that a phone or any piece of technology in that realm has to 'look nice' in order for it to really appeal to the mass market and that is not restricted to just the design of the phone itself.  The collaboration between Fashion and Technology could assist in making a product a success in delivering expertly designed products and membership into a club that quite frankly isn't as exclusive as it once was. This could be a potential growth spot for brands like Apple according to Richard Windsor an independent technology consultant.

image credit: Wisbenbae.blogspot.co.uk